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      <image:caption>Year Up United Salesforce Design Case Study | RESEARCH X DESIGN</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Additional Projects</image:title>
      <image:caption>Concept 1: Early wireframe exploring a streamlined intake flow—featuring a standardized field set for partner demand and the ability to add multiple demand entries in a single session without restarting the process.</image:caption>
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      <image:caption>Wireframe 1 – Landing Page with AI Pairings: Mid-fidelity wireframe of the Future State Matching landing page, showing a card-based layout where internships are automatically paired with the AI’s top recommended candidate using Fit Score logic. Users can Accept, Flag, or Deny matches and review alternate contenders, balancing efficiency with human oversight.</image:caption>
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      <image:caption>Concept 2: Wireframe of the Recurring Demand interface, allowing users to identify and flag existing internship opportunities for recurrence—streamlining submissions for repeat partner contracts, multi-year engagements, and cohort-based renewals across client accounts.</image:caption>
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      <image:caption>Wireframe 2 – Internship Detail Micro-View: Micro-view interface showing key internship details—location, supervisor, and internal notes—alongside a side-by-side panel of matched students. Users can quickly scan context and compare candidate fit within a streamlined review flow.</image:caption>
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      <image:caption>Production 1: Implemented UI via Salesforce Lightning App Builder, showcasing the live Demand Capture Interface. Users can search or enter client names, and log notes with improved layout—all informed by usability testing and refined through direct UX-led iteration.</image:caption>
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      <image:caption>Wireframe 3 – Student Detail Expansion: Expanded student profile panel presenting relevant data across skills, academic history, and preferences, while keeping the internship context visible. Enables users to closely assess match quality and make confident pairing decisions.</image:caption>
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      <image:caption>Production 2: Finished Recurring Demand UI built in Lightning App Builder, enabling users to flag recurring internship demand across cohorts and contracts. Minor layout changes were made to fit Salesforce's design system, but core flow and UX remained unchanged due to high usability success.</image:caption>
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      <image:caption>Wireframe 4 – Human Override Modal: Wireframe illustrating override functionality, where users can select an alternate student instead of the AI’s top recommendation. A modal prompts users to record their reasoning in a free-text field, which is logged for transparency and alignment across teams.</image:caption>
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      <image:caption>Wireframe 5 – My Matches Overview: Wireframe showing a simplified overview of all internships assigned to the user, including current match status, flagged entries, and associated student names. This view can be toggled on the Landing Page, and was designed for quick skimming and fast edits, supporting efficient tracking and in-line adjustments without unnecessary UI friction.</image:caption>
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  <url>
    <loc>https://www.blaisesuhr.com/projects/petfi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-11</lastmod>
    <image:image>
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      <image:title>Projects - Petfi - Project Context</image:title>
      <image:caption>My UX Design Immersive boot camp cohort received our first collaborative project. Specifically, our assignment prompt asked us to design a desktop site and app on behalf of FEMA for Houston residents during a natural disaster. According to the brief, FEMA did not have a preexisting method or tool that would have helped Houston residents during Hurricane Harvey find and reunite with their lost pets. The project sprint took place between December 14th 2020 - January 4th, 2021. Over the course of this period, we developed and defined a solution that would allow shelter owners, professionals and volunteers to better serve Houston residents in locating their lost pets in the event of a natural disaster.</image:caption>
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      <image:title>Projects - Petfi</image:title>
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      <image:title>Projects - Petfi - Key Trends From Interviews</image:title>
      <image:caption>From our interviews, there were several takeaways that were recurrent themes from our participants. To gain clarity over the data, our team performed an affinity mapping session. We organized these insights into six main categories below: Logistics of managing pets Shelter management Volunteers on the ground External group collaboration Desired features and functions Information sharing and social media Based upon the information above, we ascertained that our solution should provide functionalities that would adequately address or support all six themes.</image:caption>
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      <image:title>Projects - Petfi</image:title>
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      <image:title>Projects - Petfi</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff8b41ad7c44740fabef662/1610585722047-Q26TIOMJRRB68QDUPNXD/Crazy+8s+Group+Images.png</image:loc>
      <image:title>Projects - Petfi - Crazy 8’s</image:title>
      <image:caption>Making sense of all our data proved to be a bit of a challenge. It was difficult to conceptualize exactly what our solution would look like. To help jumpstart our ideation into what kind of features and functions our solution should offer, our team performed several Crazy 8’s exercises to get down visually represent potential routes. We ended up sharing quite a few ideas in common, paving the way for our solution statements.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff8b41ad7c44740fabef662/1610588226930-5TX6P8L5PXL84IAQG4BF/Usability+Testing+graph.png</image:loc>
      <image:title>Projects - Petfi - We recruited five Houston residents to take part in usability testing of our app and desktop prototypes. Users were asked to complete two specific objectives that tested important aspects of our solution and our interface. The tasks were as follows: Mobile App Task: C an you show me how you would register your pet? Desktop Task: Can you show me how you would find a pet-friendly shelter from the home page?</image:title>
      <image:caption>Our tests revealed that 5/5 users expressed little to no difficulty completing the Mobile App Task. 4/5 users had little to no difficulty completing the Desktop Task. However, 1/5 users experienced considerable difficulty completing the Desktop Task.</image:caption>
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      <image:title>Projects - Petfi - Petfi Mobile App IA Modifications</image:title>
      <image:caption>While users generally felt that the Petfi Mobile App was easy to use, we believed that the pet registration process could be simplified even further. To help users find primary actions in one place, we merged the former primary navigation tabs into a “hamburger” menu.</image:caption>
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      <image:title>Projects - Petfi - Petfi Desktop IA Modifications</image:title>
      <image:caption>Changes to our desktop’s architecture required a few more structural changes. Several users noted during the testing session that the “Search by Location” link and naming of “Disasters &amp; Resources” primary navigation tab contributed to their confusion as to where to navigate. Per user suggestions, we eliminated the “Search by Location” feature from the Home Page and renamed “Disasters &amp; Resources” to the more coherent “Disaster Resources.”</image:caption>
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      <image:title>Projects - Petfi</image:title>
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  </url>
  <url>
    <loc>https://www.blaisesuhr.com/projects/withyou</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff8b41ad7c44740fabef662/1614288853650-PEPRQKAZ1849YADZG6EZ/iPhone+X.png</image:loc>
      <image:title>Projects - WithYou - WithYou. Forging loyalty and familiarity with local businesses, one paperless coupon at a time.</image:title>
      <image:caption>Project Timeline: 3 week sprint Client: WithYou Role: UX Designer and Project Manager Teammates: Angel Damion Robles and Michael Kwok</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff8b41ad7c44740fabef662/1613518910006-KR6M966C1DKZCR6842RT/Group+1+%283%29.png</image:loc>
      <image:title>Projects - WithYou - However, despite its seemingly useful coupon digitization function and environmentally-conscious message, WithYou in its original iteration suffered from some problems.</image:title>
      <image:caption>According to the WithYou’s CEO, Ted Brockman, user retention proved to be its main challenge. It was clear to Ted that too many users were dropping off during the onboarding process of the application and not fully benefiting from the app’s intended usage.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff8b41ad7c44740fabef662/1614303568824-1UHUJ9JQSEWOWV4ZEOE1/Emily+Smith+User+Persona.png</image:loc>
      <image:title>Projects - WithYou - The Young Professional</image:title>
      <image:caption>Emily Smith is your typical urban young professional who adores activity and city liveliness. She is someone who could benefit from more stability in her life to keep her more organized. She represents the bustling, prominent younger population in Chicago who, despite harboring strong feelings on community engagement, are more focused about maximizing savings. Despite this, Emily is committed towards “shopping local.” In order for her to achieve this, she requires a digital solution that can help her save and sort relevant coupons that she can redeem for food on-the-go from the many “mom and pop” restaurants to sustain her career-focused lifestyle.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ff8b41ad7c44740fabef662/1614303471015-TX2BGNWPSEMM5BYC0XVB/Marcus+Williams+User+Persona.png</image:loc>
      <image:title>Projects - WithYou - The Family Man</image:title>
      <image:caption>Marcus Williams is a family man residing in the suburbs of the Chicago area. Having been a longtime resident of the downtown area, Marcus is finally in a place in his life where he can raise his children in a quiet residential area. Marcus represents the older, wealthier, and educated demographic we identified in our research. His gripes about technology being “too complex” often leads him to become frustrated with complicated coupon applications, though sorting through paper coupons from the mail equally overwhelms him. People such as Marcus can enjoy a more leisurely lifestyle and as such, are more concerned with finding comfortable digital options for using coupons and connecting with local businesses on a personal basis.</image:caption>
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